How are Women Who Make Less than $2 a Day Using Mobile Tech


March 8th is International Women's Day and to mark the occasion, the GSMA mWomen Programme has released a study called "Striving and Surviving – Exploring the Lives of Women at the Base of the Pyramid." Drawn from 2,500 interviews with women (aged 16-64 in both rural and urban areas) living on less that $2 a day in Egypt, India, Papua New Guinea, and Uganda, the report looks at how mobile technology influences the way women approach health, economic development, and family relationships, and what mobile operators can do to reach more low-income women.

The report is divided into three parts; part one looks at the social, cultural, and economic factors that women at the base of the economic pyramid face in their daily lives, part two looks at the role of mobile technology in their lives, and part three looks at how technology can be used to further reach low-income women.

Learn more about this report at Mobile Active.org.

Friday, March 9, 2012