The Bottom of the Pyramid in Practice
June 1-2, 2009
UC Irvine’s Institute for Money, Technology and Financial Inclusion (,
the Center for Research on Information Technology and Organizations (, and
Intel Research
Workshop Program
Day 1: June 1st
  1:45-2:00 p.m.           Welcome and Introductions, Bill Maurer, UC Irvine
2:00 –2:30 p.m.          Overview of BoP, Renee Kuriyan (Intel Corporation) and Isha Ray (UC Berkeley)
2:30- 3:40 p.m.         Session 1: BoP as producers
                                    Discussant: Scott Mainwaring, Intel Research
                                    Why the BoP should care about profiting from the ToP
                                    Aishwarya Ratan, Microsoft Research India
                                    Moving the Bottom of the Pyramid Upward: Mobile Phones and the Expansion of
                                    Economic Networks in Morocco
                                    Hsain Ilahiane, Iowa State University and John Sherry, Intel Corporation
3:40-4:00 p.m.          Break
4:00-5:30 p.m.          Session 2: Financial Services for the Poor
                                    Discussant: Isha Ray, UC Berkeley
                                    Women's Sociality, Infrastructure, and the Making of Payments Space in Cairo
                                    Julia Elyachar, UC Irvine
                                    How M-PESA fits into and alters financial habits: The results of the financial
                                    diaries project
                                    Olga Morawczynski, University of Edinburgh
                                    Whose non-interoperability? Experimentation and
                                    reimportation in the payments space
                                    Bill Maurer, UC Irvine
5:30-6:30 p.m           Reception


Day 2: June 2nd
9:00-10:30 a.m.       Session 3: Participation and Access
                                    Discussant: Paul Dourish, UC Irvine
                                    Intermediaries and the BoP
                                    Savita Bailur, London School of Economics
                                    E-shopping through Drive-by WiFi: Innovative Connections and the Need for Co-creation
                                    and Co-design
                                   Jo Tacchi, Queensland University of Technology
                                   Taking Prahalad high-tech
                                   Anke Schwittay, RiOS Institute
10:30-11:00 a.m.       Break
11:00-12:30 p.m.     Session 4: BoP, Consumption and Emerging Markets
                                    Discussant: Samantha Cross, UC Irvine
                                    The Hidden Phantasm of Corporate Social Structure: The Fight That Surprises
                                    Everyone, Even You
                                    Tony Salvador, Intel Corporation
                                    Imagining the Bottom of the Pyramid
                                    Heather Horst, UC Irvine
                                    Depoliticizing the Consumer
                                    Renee Kuriyan and Dawn Nafus, Intel Corporation
12:30-1:30 p.m.        Lunch
1:30- 3:00 p.m.         Discussant Panel
                                    Vijay Gurbaxani, CRITO; Paul Thomas, Intel; Mohammed Mohammed, Bill & Melinda
                                    Gates Foundation
3:00-3:30 p.m.          Closing Remarks and Open Discussion
3:30-4:30 p.m.          Closing Reception             




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